Risk judgment. Speak truth. Build freely.
Thoughts on reinvention, philosophy, business, and being human.
I left the UK in a motorhome with my wife, unsure what I was moving toward—but certain I could no longer stay. This third part explores what consciousness reveals when you stop pretending: that reinvention isn’t betrayal, and the future doesn’t happen to you—it wakes up through you.
Some places open you. Others close you. A rare few hum at a frequency that collapses into sudden clarity.
I didn’t need a theory to feel it. I felt it in my breath. In the way my shoulders dropped in the silence that arrived when the inner static cleared. It was like being remembered by the land.
Who is it that’s aware I’m thinking? That question didn’t arrive in stillness. It came from suffering—the quiet kind that hums beneath the surface. I wasn’t searching for a breakthrough, just trying to breathe through the ache. But then something subtle, seismic, shifted.
Why I Don’t Work Mondays (And Maybe You Shouldn’t Either) — Monday is my reset button after a hectic weekend full of kids, football, and family chaos. No meetings, no commute, just space to breathe, walk the dogs and reconnect with me. It’s not lazy — it’s intentional.
What if we designed businesses like we design products—intuitive, human-centred, and easy to use? Exploring the early design of two new ventures, drawing on principles from The Design of Everyday Things to shape everything from culture to communication. Inspired by thinkers like Don Norman, Ricardo Semler, Jason Fried, and Paul Graham, it’s a blueprint for a simpler, smarter, and more empowering way to build a company—one that’s as much about how it feels as how it functions.